
Michelle Loret
Founder & Principal Technology Advisor
Michelle Loret founded ITAVAI to connect technology expertise with practical business strategy. She has worked in professional audiovisual and connected technology since 2001, with experience spanning manufacturing, distribution, integration, consulting, and business development.
Michelle brings a broad view of how technology decisions are made and how solutions reach the market. Her work includes enterprise AV, control rooms, AVoIP, digital signage, and technology partnerships. Through ITAVAI, she helps organizations identify opportunities, make informed decisions, and build the relationships needed to move forward.

As a woman-owned company, we bring diverse perspectives and innovative solutions, which can lead to stronger problem-solving and creativity in the workplace. We are prioritizing collaboration, mutual support and shared success across all levels of partnership -- ensuring everyone in our circle benefits and grows together.

Built on the strength of trust, loyalty and a commitment to doing good, our organization is rooted in taking care of our "business family." Fostering an environment where everyone thrives -- our clients, partners and team members alike -- is paramount to our team.

Our guiding principle is simple: Do good and deliver exceptional value. Whether it's supporting our partners or solving our clients' challenges, we are driven by the belief that strong relationships, hard work and ethical practices are the foundation of lasting success.
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